The Right Hand

The club they never asked to join
Becoming a widow completely changes your identity. You are labeled, lose friends, feel stuck or lost, and lose your sense of self. The Right Hand is a society created for widowed women to come together to be a part of a group who understand each other. They will learn how to live a happy life after death while also having other widows to do things they don’t want to do alone.

Scope: Brand Concept, Naming, Brand Identity, Art Direction, UX/UI, Copywriting

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